The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use
By G. Fennell, Greg M. Allenby, Sha Yang, Yancy D. Edwards. 2003
93 citations recorded by the source corpus.
Subfields: Food Science, Marketing
View Paper: https://www.semanticscholar.org/paper/f998c63140a97a3ceb095a35b5d5ef8b6911f9d8
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
- Chin-Teng Lin
- Mukesh Prasad
- Meng Joo Er
- Akshansh Gupta
- Neha Bharill
- Aruna Tiwari
- Om Prakash Patel
- Amit Kumar Saxena
Citations in the corpus
- A review of clustering techniques and developments (2017, background): “The role of clustering is quite interesting in business areas [135-139].”