Marc Fischer
Marketing · with Edeling · 2010–2016
A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 25 citations into it; #4,608 of 6,289 by trust here, #4,031 by citations
- Finance — 6 citations into it
Whom Marc Fischer trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Marc Fischer overall
Papers from Marc Fischer's perspective
Ordered by how strongly the researchers Marc Fischer trusts endorse each paper. Same corpus, a different order for every researcher.
- The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
- INTERNATIONAL DIVERSIFICATION AND FIRM PERFORMANCE: THE S-CURVE HYPOTHESIS
- Structural Modeling in Marketing: Review and Assessment
- Personal Selling Elasticities: A Meta-Analysis
- Brands as Signals: A Cross-Country Validation Study:
- The Path to Customer Centricity
- Efficient Capital Markets: A Review of Theory and Empirical Work
- A Review and Evaluation of Meta-Analysis Practices in Management Research
- Assessing heterogeneity in meta-analysis: Q statistic or I2 index? (Psychological methods)
- Simple and Painless? The Limitations of Spillover in Environmental Campaigning
Their papers
- How Important Are Brands? A Cross-Category, Cross-Country Study (2010) — 252 citations
- Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis (2016) — 167 citations