Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

By Alexander Edeling, Marc Fischer. 2016

167 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/7b2c84388d119d09597d10c508aad388c36b46f4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Jenny van Doorn
2. Sander F. M. Beckers
3. Peter C. Verhoef

In Marketing

1. Jenny van Doorn
2. Sander F. M. Beckers
3. Peter C. Verhoef
4. Katherine N. Lemon
5. Ruth N. Bolton
6. C. Noblet
7. John Th⊘gersen

Citations in the corpus

• Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, background): “Having a strong reputation is a very valuable asset that needs to be safeguarded, as there are strong consequences for future earnings (Edeling and Fischer 2016).”