Personal Selling Elasticities: A Meta-Analysis

By S. Albers, M. Mantrala, Shrihari Sridhar. 2010

141 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/f7ab8ba6c0ce83f8b86afd7969790792f508a964

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Gautham G. Vadakkepatt
2. Ya You
3. Amit M. Joshi

In Marketing

1. Gautham G. Vadakkepatt
2. Marc Fischer
3. Ya You
4. Amit M. Joshi
5. Andrew T. Stephen

Citations in the corpus

• Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis (2016, background): “In our view, the finding goes hand in hand with the trend from product-centric thinking toward customer-centric thinking over the past two decades (Shah et al. 2006). Consistent with H4b, we find that marketing asset elasticities are significantly greater during recessionary compared with nonrecessi”
• A Meta-Analysis of Electronic Word-of-Mouth Elasticity (2015, background): “First, consistent with the scope of previous meta-analyses of marketing instruments (e.g., Assmus, Farley, and Lehmann 1984; Bijmolt, Van Heerde, and Pieters 2005; Sethuraman, Tellis, and Briesch 2011), we restricted our analysis to the elasticities estimated from econometric models.”