Shun-Ching Horng
2010
A researcher in the Science corpus: 1 paper; trusts 0 researchers and is trusted by 1 researcher here, as inferred from the citation graph.
Who trusts Shun-Ching Horng
- Hung-Che Wu (in Marketing)
Papers from Shun-Ching Horng's perspective
Ordered by how strongly the researchers Shun-Ching Horng trusts endorse each paper. Same corpus, a different order for every researcher.
- How Customers Think: Essential Insights into the Mind of the Market
- Managing the Total Customer Experience
- Specification tests in econometrics
- We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk
- Understanding Service Convenience
- Technology Readiness Index (Tri)
- Reputation, Diversification, and Organizational Explanations of Performance in Professional Service Firms (Organ. Sci.)
- ‘Management Standards’ work-related stress in the UK: practical development
- Idiosyncratic Volatility and Product Market Competition
- The internet, information and empowerment
Their papers
- Conceptualizing and measuring experience quality: the customer's perspective (2010) — 268 citations