R. Guesalaga
Organizational Behavior and Human Resource Management · 2008–2016
A researcher in the Science corpus: 2 papers; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Organizational Behavior and Human Resource Management — 7 citations into it
- Marketing — 6 citations into it
Whom R. Guesalaga trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from R. Guesalaga's perspective
Ordered by how strongly the researchers R. Guesalaga trusts endorse each paper. Same corpus, a different order for every researcher.
- Serving the world's poor, profitably. (Harvard Business Review)
- The Fortune at the Bottom of the Pyramid
- Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid
- Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View
- The Next 4 Billion (Innovations: Technology, Governance, Globalization)
- The Customer Pyramid: Creating and Serving Profitable Customers
- Accounting for common method variance in cross-sectional research designs. (Journal of Applied Psychology)
- A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- Monte Carlo Experiments: Design and Implementation