The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
By R. Guesalaga. 2016
275 citations recorded by the source corpus.
Subfields: Communication, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/e53d92a673dc10d6ff1480ae90068ca0c0083d96
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In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020, background): “To better develop this strategy, Guesalaga (2016) highlights the need to understand the drivers of using social media in the selling process.”