The Fortune at the Bottom of the Pyramid

By C. Prahalad, Harvey Fruehauf. 2004

3,489 citations recorded by the source corpus.

Subfields: Business and International Management

View Paper: https://www.semanticscholar.org/paper/ce8932a0cfb0eb3f41e7977241d22d5f4bd9e56b

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In Business and International Management

Citations in the corpus

CSR and the Debate on Business and Human Rights: Bridging the Great Divide (2012, background): “Finally, also newly emerging subfields such as the growing literature on business solutions for the base of the economic pyramid (see, e.g, Prahalad and Hart 2002; Prahalad and Hammond 2002; Prahalad 2005) or the related discussion on social innovation (see, e.g., Hart and Christensen 2002;…”
Recognizing Opportunities for Sustainable Development (2011, background): “635July, 2011 Knowledge of potential sources of air pollution in developing countries led individuals to recognize opportunities for technologies that sustain clean air by drastically reducing particle pollutants in households (Prahalad, 2010).”
Advancing the ‘Base of the Pyramid’ Debate (2007, background): “Prahalad suggests his vision will lead to environmental sustainability, sustainable product and technology innovations, and sustainable economic development (Prahalad and Hart, 2002).”
Developing Disruptive Products for Emerging Economies: Lessons from Asian Cases (2010, neutral): “The potential mass markets in this so-called “bottom of the pyramid (BOP)” (Prahalad 2004) have caught the attention of companies engineering from the University of Warwick, Coventry, U.K., in 1973.”
Entrepreneurial Opportunities and Poverty Alleviation (2014, background): “These poor number approximately 2.6 billion people around the world (Prahalad & Hart, 2002; World Bank, 2011).1 Beyond philanthropy, development efforts have focused on building the human (Cohen & Soto, 2007; Lucas, 1988; Romer, 1990), institutional (DeSoto, 1989; World Bank, 2011), and financial…”
Reinventing strategies for emerging markets: beyond the transnational model (2004, background): “In spite of these apparent challenges, however, a growing number of MNCs are now beginning to recognize and explore the enormous business opportunity at the base of the economic pyramid (Hart and Milstein, 1999; Prahalad and Hart, 2002 ).1 Firms such as Unilever and Hewlett-Packard,”
BRICOLAGE AS A MEANS OF INNOVATING IN A RESOURCE-SCARCE ENVIRONMENT: A STUDY OF INNOVATOR-ENTREPRENEURS AT THE BOP (2013, background): “The majority of the previous writing on BOP innovation has mainly concentrated on innovation models of MNCs from developed countries (Prahalad and Hart, 2002; London, 2008; Williams et al., 2011), only little attention is directed to alternative models of innovation offered by local players from…”
Scaling up social businesses in developing markets (2016, methodology): “With help from the Indian Institute of Technology, Madras and n-Logue, a communications company, IT kiosks were installed with web cameras enabling patients to take a picture of their eyes and a voice description of their problem to send to a doctor (Prahalad, 2004).”
Public sector roles in strengthening corporate social responsibility : taking stock (2004, background): “…link to the considerable interest among multinational corporations in finding new ways to identify and deliver against potential market demand for goods and services that support sustainable development for the economically poorest consumers “at the bottom of the pyramid” (Prahalad and Hart 2000).’”