The quest for the fortune at the bottom of the pyramid: potential and challenges

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Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs (2016, background): “Criticisms include arguments that such framings neglect environmental issues [45], that they present a romanticized view of the poor, and that they “grossly underemphasize the critical role and responsibility of the state in poverty reduction” [46].”
Food value chain transformations in developing countries: Selected hypotheses on nutritional implications (2013, background): “…that include traditional FVC retailers (street vendors, wet markets and ‘mom and pop’ stores) oriented to low income consumers in urban areas (who are increasingly demanding convenience) as well as smaller markets in remote, rural areas (Pitta et al. 2008; Simanis et al. 2008; Karnani 2007).”
A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2020, background): “Additionally, businesses visibly struggle to successfully address both business and social goals at the BoP (Pitta et al. 2008), and to achieve sufficient scale so as to transform the business model into a needed solution (Pirson 2012; Simanis 2012).”