Michael Muyot

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 11 citations into it
• Strategy and Management — 11 citations into it
• Information Systems and Management — 7 citations into it

Whom Michael Muyot trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Timothy M. Devinney (in Marketing)
2. Pat Auger (in Marketing)
3. J. Peloza (in Strategy and Management)

Papers from Michael Muyot's perspective

Ordered by how strongly the researchers Michael Muyot trusts endorse each paper. Same corpus, a different order for every researcher.

1. Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility
2. Corporate Social and Financial Performance: A Meta-Analysis
3. Why Stakeholders Ignore Firm Misconduct
4. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
5. Using Corporate Social Responsibility as Insurance for Financial Performance
6. The Role of Collaboration in Achieving Corporate Social Responsibility Objectives
7. Willful Ignorance in the Request for Product Attribute Information
8. Corporate Reputations: Built in or Bolted on?
9. Do Social Product Features Have Value to Consumers
10. Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions

Their papers

• Sustainability: How Stakeholder Perceptions Differ from Corporate Reality (2012) — 182 citations