The country brand as a new challenge for Poland

By M. Florek. 2005

138 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Social Psychology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5a7579fff298e2c412862d3ffc0bf549143a71cc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. G. Szondi
2. T. Melewar

In Social Psychology

1. G. Szondi
2. Hailin Qu
3. Ghazali Musa
4. T. Melewar

In Strategy and Management

1. G. Szondi
2. Kai-Uwe Seidenfuss
3. K. Dinnie
4. Ghazali Musa
5. T. Melewar

Citations in the corpus

• The role and challenges of country branding in transition countries: The Central and Eastern European experience (2007, background): “Case studies that overview the branding initiative of other Eastern European nations include Poland ( Florek, 2005 ), Latvia ( Endzin ̧ a and Lun ̧ eva, 2004 ; Dzenovska, 2005 ) and Slovenia ( Konecnik, 2004 ; Damjan, 2005 ).”
• Nation branding and integrated marketing communications: an ASEAN perspective (2010, background): “The difficulty of achieving stakeholder coordination has also been noted by Pike (2004) and Florek (2005).”
• A model of destination branding: Integrating the concepts of the branding and destination image (2011, background): “While a product in general terms represents a physical offering, which can be easily modified, a place as a product is a large entity which contains variousmaterial and non-material elements to represent it (Florek, 2005).”