The Rise of the Brand State: The Postmodern Politics of Image and Reputation

By P. Ham. 2001

481 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Critical Success Factors in Destination Marketing (2008, background): “Furthermore, many believe a successful brand to be a key national asset ( Kotler et al ., 1999 ; Kotler and Gertner, 2002 ; Olins, 1999 ; and Van Ham, 2001 ) perhaps because branding provides an advantage over promotion on its own, as the branding process ‘ forces the development of the place result”
Destructive creation: capital accumulation and the structural violence of tourism (2017, background): “…places on every possible scale (countries, provinces, regions, cities, villages, even streets and so forth) have become tourist “destinations”, caught up in intense competition to brand themselves as distinct and noteworthy relative to one another in the race to attract tourists (van Ham, 2001).”
Nation branding and integrated marketing communications: an ASEAN perspective (2010, background): “Van Ham (2001) has noted that the unbranded state has a difficult time attracting economic and political attention, and that image and reputation are becoming essential parts of the state’s strategic equity.”