Fredrik Törn

Marketing · 2006–2008

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 26 citations into it
• Sociology and Political Science — 11 citations into it
• Literature and Literary Theory — 5 citations into it

Whom Fredrik Törn trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Yih Hwai Lee (in Marketing)
2. Vicki R. Lane (in Marketing)

Papers from Fredrik Törn's perspective

Ordered by how strongly the researchers Fredrik Törn trusts endorse each paper. Same corpus, a different order for every researcher.

1. Exploring the dimensions of ad creativity
2. What is Creative to Whom and Why? (Journal of Advertising Research)
3. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
4. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
5. Modeling the Determinants and Effects of Creativity in Advertising
6. The Impact of Advertising Creativity on the Hierarchy of Effects
7. Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
8. The Consumption of Television Programming: Development and Validation of the Connectedness Scale
9. Models of the Creative Process: Past, Present and Future
10. Sympathy and Empathy: Emotional Responses to Advertising Dramas

Their papers

• Advertising Creativity Matters (2008) — 140 citations
• Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence (2008) — 148 citations
• When communication challenges brand associations: a framework for understanding consumer responses to brand image incongruity (2006) — 93 citations