Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth

By John M. Clark, T. B. Cornwell, Stephen W. Pruitt. Journal of Advertising Research, 2002

180 citations recorded by the source corpus.

Subfields: Accounting

View Paper: https://www.semanticscholar.org/paper/21f661877f3edfa66c192950b91e55e89f082b81

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In Accounting

1. Alexander Molchanov
2. Haina Ding
3. Philip A. Stork

Citations in the corpus

• The value of celebrity endorsements: A stock market perspective (2011, methodology): “Finally, we document that endorsements of technology industry products generate significant positive abnormal returns.16 This finding is in line with the positive abnormal returns found by Clark et al. (2002, 2009) for sponsorship announcements.”