K. McCormick

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom K. McCormick trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Sejung Marina Choi
  2. Matthew Thomson

Who trusts K. McCormick overall

  1. Jaehan Min
  2. Anuja Arora

Papers from K. McCormick's perspective

Ordered by how strongly the researchers K. McCormick trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
  2. Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
  3. The development of a scale to measure perceived corporate credibility
  4. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  5. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
  6. A Benefit Congruency Framework of Sales Promotion Effectiveness
  7. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  8. Multivariate Data Analysis (Technometrics)
  9. Product personality and its influence on consumer preference
  10. Individualism and Collectivism: Past, Present, and Future.

Their papers