Getting the Seats of Your Pants Dirty: Strategies for Ethnographic Research on Virtual Communities

By L. Paccagnella. J. Comput. Mediat. Commun., 2006

427 citations recorded by the source corpus.

Subfields: Communication, Social Psychology

View Paper: https://www.semanticscholar.org/paper/52feac4c31b469900881cffe4e461ad5c011d451

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Citations in the corpus

Digital Footprints: Opportunities and Challenges for Online Social Research (2014, background): “Paccagnella (1997) noted the multiple ways one might interpret the purpose, use, and limitations of technology, and hence the need not to conflate the meaning to the researcher with the meaning for users (Pinch & Bijker 1984).”
Relationships in online communities: the potential for marketers (2010, background): “Revealing ourselves as researchers, rather than “lurkers”, would have potentially impacted upon the level and type of data obtained ( Paccagnella, 1997”
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002, methodology): “Software solutions such as the QSR NVivo and Atlas.ti qualitative analysis packages can expedite coding, content analysis, data linking, data display, and theory-building functions (Paccagnella 1997; Richards and Richards 1994).”
Ethnographic Approaches to the Internet and Computer-Mediated Communication (2009, background): “Chen, Hall, and Johns (2004, 159) found that “[m]any list owners and newsgroup members deeply resent the presence of researchers and journalists in their groups” (see also Catterall and Maclaran 2002; Paccagnella 1997).”
Parenting gone wired: empowerment of new mothers on the internet? (2006, background): “This commonality of identity as new mothers also facilitated our mother-to-mother virtual interviews and we did not find that we were viewed as ‘an unwelcome arbitrary intrusion’ (Paccagnella 1997 : 3) as other academics researching into online communities have sometimes been perceived.”
‘STORMFRONT IS LIKE A SECOND HOME TO ME’ (2008, background): “Some argue that messages posted on an Internet forum are ‘public acts deliberately intended for public consumption’ (Paccagnella 1997), whereas others find it difficult to determine whether communications on online forums are to be regarded as private or public (see Eysenbach & Till 2001).”
Tracing the Everyday 'Sitings' of Adolescents on the Internet: a strategic adaptation of ethnography across online and offline spaces (2003, background): “This philosophy regarding identity authenticity prompts Paccagnella (1997) to only treat as authentic those interactions that he can verify through processes of engagement and immersion.”
The Use of Online Methodologies in Data Collection for Gambling and Gaming Addictions (2009, methodology): “based research approach has been described as both passive (Eysenbach and Till 2001) and unobtrusive (Paccagnella 2006).”
Network Ethnography and the Hypermedia Organization: New Media, New Organizations, New Methods (2002, background): “Still, researchers struggling to study communities and organizations structured around new communications technologies with the depth permitted by qualitative methods have tried to develop a kind of ‘multimedia cyber-anthropology’ (Paccagnella, 1997).”