The impact of perceived corporate social responsibility on organizational commitment and the moderating role of collectivism and masculinity: evidence from China

By Peter S. Hofman, Alexander Newman. 2014

228 citations recorded by the source corpus.

This study examines the relationship between employee perceptions of corporate social responsibility practices and their organizational commitment. Hierarchical regression analysis was utilized to analyze survey data on 280 employees from five export-oriented manufacturing firms in China. Employee perceptions of corporate social responsibility practices towards internal stakeholders were found to relate positively to their organizational commitment. In contrast, employee perceptions of corporate social responsibility practices to external stakeholders had a nonsignificant or marginally significant impact on organizational commitment. In addition, the collectivism and masculinity orientations of employees were found to moderate this relationship. These findings provide an insight into how corporate social responsibility practices may be utilized to motivate diverse groups of employees within China-based organizations.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fd1de804200c91ebfec6a68b0314d7130d380ce0

How researchers see this paper

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In Marketing

1. Steven A. Brieger
2. Hossein Olya
3. C. Hermann
4. Timo Meynhardt
5. Murad Ali

In Organizational Behavior and Human Resource Management

1. Steven A. Brieger
2. Hossein Olya
3. C. Hermann
4. Timo Meynhardt
5. Murad Ali

In Strategy and Management

1. Steven A. Brieger
2. Hossein Olya
3. Timo Meynhardt
4. Murad Ali

Citations in the corpus

• Organizational public value and employee life satisfaction: the mediating roles of work engagement and organizational citizenship behavior (2020, background): “To strengthen employee commitment, organizations could respond to the finding that employee engagement and thereby life satisfaction is influenced by an employee’s sensitivity to the common good (Dögl & Holtbrügge, 2013; Hofman & Newman, 2013).”
• Transformational leadership, corporate social responsibility, organizational innovation, and organizational performance: Symmetrical and asymmetrical analytical approaches (2018, background): “This perspective indicates that transformational leadership will bring about large amounts of attachment, responsibility, trust, motivation, and performance in these new organizational situations (Hofman and Newman, 2014; Miao et al., 2014; Zhu et al., 2013), job satisfaction (Choi, Goh, Adam, & Tan”