The Right Game: Use Game Theory to Shape Strategy

By Adam Brandenburger, B. Nalebuff. 2009

536 citations recorded by the source corpus.

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Markets as configurations (2011, background): “Nor should the focus be on “competing”, but rather on how the firm can engage in “co-opetition” (Brandenburger and Nalebuff, 1995) with other market actors (suppliers, customers, and partners) in order to improve the resource density of the market configuration and, hence, improve firm performance f”
Untangling the Rise of Coopetition: The Intrusion of Competition in a Cooperative Game Structure (2007, background): “As early as a decade ago, Brandenburger and Nalebuff (1995) underscored the limitation of the competitive paradigm.”
Untangling the value-creation and value-appropriation elements of coopetition strategy: A longitudinal analysis on the firm and relational levels (2014, background): “In fact, the seminal contributions to the research, grounded in game theory, make these issues very explicit on the conceptual level (Brandenburger & Nalebuff, 1995, 1996).”
Evolutionary or revolutionary business model innovation through coopetition? The role of dominance in network markets (2016, background): “Brandenburger and Nalebuff (1995, 1996) use concepts from game theory to articulate how coopetition could enhance value for firms.”
The Emergence of Service Science: Toward Systematic Service Innovations to Accelerate Co‐Creation of Value (2008, background): “One thing that makes decision making difficult is anticipating the actions of others (Brandenburger and Nalebuff, 1995).”