Markets as configurations

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A holistic market conceptualization (2015, methodology): “…in a market it is necessary to transcend notions relating to the exchange of goods or services for money (e.g., Vargo and Lusch 2011) and analyze what actions are carried out (e.g., Storbacka and Nenonen 2011a) before, after, and sometimes instead of the monetary exchange, when creating use value.”
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, background): “Conceptually, SAT underpins recent consumer research that examines language to understand what people intend to achieve by saying something (Ordenes et al. 2017; Storbacka and Nenonen 2011) or to capture the effects of utterances on audiences (Venter, Wright, and Dibb 2015).”
A Systems Perspective on Markets: Toward a Research Agenda (2017, background): “This is also discussed by Storbacka and Nenonen (2011), who suggested the need to develop a general theory of the market, by defining markets as configurations.”
A new perspective on market dynamics (2014, background): “The present study contributes to the emerging effort to understand socially constructed markets (Araujo et al., 2010; Kjellberg and Helgesson, 2007; Storbacka and Nenonen, 2011; Vargo and Lusch, 2011) in three ways: by providing a definition for the construct of ‘‘market plasticity,’’ by enriching t”