Does perceived consumer fit matter in corporate social responsibility issues

By Eun Mi Lee, Seong-Yeon Park, M. Rapert, Christopher L. Newman. 2012

257 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f62f353deec91a443ac7bc3d0ff0cf5418e91831

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Strategy and Management

Citations in the corpus

Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust (2017, background): “Contrary to H1, this study's findings reveal that the degree to which consumers' personal values match the company's CSR activities has no significant effect on consumer perceptions of CSR, a finding similar to an earlier study (Lee et al., 2012) showing that the perceived fit between consumers' val”
The social, economic and environmental dimensions of corporate social responsibility: The role played by consumers and potential entrepreneurs (2015, result): “The results also reveal that, as reported by Lee et al. (2012), CSR activities play a significant role in the relationship management between consumers and organisations.”
Corporate social responsibility in the food sector (2011, background): “Lee et al. (2011) point, for example, to the relevance of perceived fit between consumers’ lifestyle and consumers’ value on the one hand and CSR activities on the other hand.”
The effects of corporate social responsibility on consumer loyalty through consumer perceived value (2019, background): “It is within this new management paradigm of the relationship with consumers that we can consider CSR as an element generating value for the consumer (Alrubaiee et al., 2017; Jonikas, 2013; Lee et al., 2012; Luo & Bhattacharya, 2006; Pivato et al., 2008; Pomering & Dolnicar, 2009; Swaen & Chumpitaz,”
Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “C-C congruence is a vital component linking CSR initiatives and consumer evaluation of a company and its products, and research has supported its role in developing loyalty or purchase intention (Deng and Xu, 2017; Lee et al., 2012; Martinez and Rodríguez del Bosque, 2013; Park et al., 2017).”