The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance

By V. Prasad, K. Ramamurthy, G. M. Naidu, Marketing Competencies– Export, P. Link. 2001

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Entrepreneurial orientation, commitment to the Internet and export performance in small and medium sized exporting firms (2005, background): “This is despite the rapid growth of the Internet in the marketing activities of firms in the last decade (Sharma, 2002) and the recognition of the importance of international operations for firm survival and growth ( Prasad et al., 2001 ).”
The Internet as an alternative path to internationalization (2013, background): “The internet offers speed advantages and enables firms to enhance their flexibility in responding to customer needs (Prasad et al., 2001) and developing competitive advantage (Bhatt et al.”
Internet marketing and export market growth in Chile (2016, background): “marketing capabilities (Prasad et al., 2001), and has a positive impact on firm performance through e-commerce and online sales (Gibbs &”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, methodology): “These three items have been used frequently in previous studies (e.g. Lages and Lages 2004; Cicic et al. 2002; Prasad et al. 2001; Sousa and Bradley 2008a) to measure export performance.”