Strategic corporate social responsibility as global brand insurance

By W. Werther, David Chandler. 2005

441 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f4536ae417d6ac4878acafde2357bb3871eb54cb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Juelin Yin
2. Dev R. Mishra
3. Dima Jamali
4. Uwafiokun Idemudia
5. Sylvia Maxfield
6. David P. Baron

In Marketing

1. Juelin Yin
2. J. M. Bruno
3. F. Sarabia-Sánchez
4. E. Bianchi
5. Dev R. Mishra
6. Dima Jamali
7. Stephan Heblich
8. Oliver Falck

In Strategy and Management

1. Juelin Yin
2. Dima Jamali
3. J. M. Bruno
4. F. Sarabia-Sánchez
5. E. Bianchi
6. Dev R. Mishra
7. Oliver Falck
8. Uwafiokun Idemudia

Citations in the corpus

• Corporate social responsibility and developing countries (2011, background): “…factors among firms are on the verge of obsolescence, the successful fi rms will be those that are able to respond to the demands of their stakeholders whatever these demands might be (Anderson and Bieniaszewska, 2005; Doane, 2005; Hollender, 2004; Smith, 2003; Werther and Chandler, 2005).”
• Post-innovation CSR Performance and Firm Value (2015, positive): “, Minor 2010), and CSR insures against management lapses and thus helps optimize stakeholder returns over the longer term (Werther and Chandler 2005).”
• The impact of perceived CSR on corporate reputation and purchase intention (2019, background): “From a strategic perspective, Werther and Chandler (2005) argued that the perception of CSR initiatives may offer a form of insurance for the firm by aiding its positioning.”
• Corporate social responsibility: Doing well by doing good (2007, background): “The enterprise that undertakes and leads a socially desirable action can improve its reputation among customers, and thus secure or expand its market share (Werther & Chandler, 2005).”
• Strategic Corporate Social Responsibility of Multinational Companies Subsidiaries in Emerging Markets: Evidence from China (2016, background): “…ScienceDirect Long Range Planning journal homepage: ht tp : / /www.elsevier.com/ locate / l rp often networks of differentiated entities and processes that are both heterogeneous and loosely connected (Jamali, 2010; Jamali and Mirshak, 2010; Polonsky and Jevons, 2009; Werther and Chandler, 2005).”