When less is more: Consumer aversion to unused utility

By Lisa E. Bolton, J. Alba. 2012

168 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/f326a68eba16a34ab42d574c0f94183fcb13d7a7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. J. Aschemann‐Witzel
2. Liisa Lähteenmäki
3. V. Stancu
4. Pernille Haugaard

In Marketing

1. J. Aschemann‐Witzel
2. Liisa Lähteenmäki
3. V. Stancu
4. S. Loose
5. Pernille Haugaard

Citations in the corpus

• Determinants of consumer food waste behaviour: Two routes to food waste. (2016, background): “As consumers are generally waste aversive (Bolton & Alba, 2012), there is reason to believe that intentional processes may drive their food waste behaviour.”
• This apple is too ugly for me!: Consumer preferences for suboptimal food products in the supermarket and at home (2017, background): “Concerning the consumption of suboptimal foods at home, consumers have been shown to dislike not using products up to their full utility, and therefore are motivated to avoid wasting products that they possess (Bolton & Alba, 2012).”
• “Reduce Food Waste, Save Money”: Testing a Novel Intervention to Reduce Household Food Waste (2019, unknown): “Tucker & Farrelly, 2016) and moral values (Bolton, 2012; Graham-Rowe et al., 2014; Neff, 2015; Quested, Marsh, Stunell, & Parry, 2013, van der Werf, Seabrook & Gilliland, 2019).”