Beauty as a Tool: The Effect of Model Attractiveness, Product Relevance, and Elaboration Likelihood on Advertising Effectiveness

By D. Trampe, D. Stapel. 2010

107 citations recorded by the source corpus.

Subfields: Clinical Psychology, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/7f7c43fb36f6bf9aa9fa7440f4cb81faf181a622

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Philippe Kitchen
2. R. McColl

In Experimental and Cognitive Psychology

1. Geng Cui
2. Ling Peng
3. Yuho Chung
4. Wanyi Zheng
5. R. McColl

In Marketing

1. Philippe Kitchen
2. Geng Cui
3. Ling Peng
4. Yuho Chung
5. Wanyi Zheng
6. R. McColl

Citations in the corpus

• The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms (2020, background): “…in its relevance, as it is possible that a product may be relevant to 6 Web Appendix 3 reports the mediation analysis and results for other potential mediators such as trustworthiness and face familiarity. appearance or expertise to varying degrees (Bower and Landreth 2001; Trampe et al. 2010).”
• The elaboration likelihood model: review, critique and research agenda (2014, background): “Most studies have focused on trying to replicate a portion, variable, or construct of the ELM (Kang and Herr, 2006; See et al., 2009; Te’eni-Harari et al., 2007; Trampe et al., 2010).”