The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

By Rajdeep Grewal, Raj Mehta, Frank Kardes. 2000

240 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eaf4d3185897d336c81346f86075cad6542fa1e4

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Citations in the corpus

Inﬂuentials, Networks, and Public Opinion Formation (background): “Katz and Lazarsfeld (1955, 3) originally deﬁned opinion leaders as “the individuals who were likely to inﬂuence other persons in their immediate environment,” and this deﬁnition remains in use, more or less unchanged (Grewal, Mehta, and Kardes 2000, 236).”
Emotions as determinants of electric car usage intention (2012, methodology): “Earlier research (Grewal, Metha, & Kardes, 2000 ) demonstrated the importance of the social identity function of a product for opinion leaders.”
The effect of social networks structure on innovation performance: A review and directions for research (2019, background): “, Grewal et al., 2006). The few studies focusing on betweenness centrality's role in innovation growth focused on seeding, and indicate that seeding nodes with high betweenness centrality has a positive impact on the magnitude of growth (Banerjee et al., 2013; Hinz et al., 2011; Mochalova & Nanopoul”
The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective (2020, background): “There is ample support from literature that selfidentity typically influences behavior (e.g., Biddle, Bank, and Slavings 1987; Grewal, Mehta, and Kardes 2000; Cook, Kerr, and Moore 2002; Stets and Biga 2003; Dermody et al. 2018; Meijers et al. 2019).”
The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles (2013, background): “In order to be able to do this, it is important to seek new product information (reflecting consumer novelty seeking; Manning, Bearden, and Madden, 1995) and to influence others’ attitudes about the product (reflecting opinion leadership; Grewal, Mehta, and Kardes, 2000).”
Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda (2014, background): “Product knowledge can also be identified as a positive significant variable of DSI, as suggested by many studies (Goldsmith and Hofacker 1991; Flynn and Goldsmith 1993; Grewal et al. 2000; Pagani 2007).”
Influentials, Networks, and Public Opinion Formation (2007, methodology): “Here we examine this idea, which we call the “influentials hypothesis,” using a series of computer simulations of interpersonal influence processes.”
The Positive Effect of Not Following Others on Social Media (2020, background): “Research has also shown expertise is often an antecedent of opinion leadership (Grewal, Mehta, and Kardes 2000) and that innovative consumers are more likely to be opinion leaders than consumers with conservative characteristics (Ruvio and Shoham 2007).”
Image Congruence and the Adoption of Service Innovations (2005, methodology): “This is consistent with our expectations based on research concerning social identity (Grewal, Mehta, and Kardes 2000; Tajfel and Turner 1986).”
Green identity, green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours (2010, unknown): “Data was analysed using SPSS.”