Image Congruence and the Adoption of Service Innovations

By Mirella Kleijnen, Ko de Ruyter, Tor Wallin Andreassen. 2005

125 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cf68105926fac967931f0132c0b7b25fb7c2e613

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Michael Antioco
2. Thijs L. J. Broekhuizen
3. Arvid O. I. Hoffmann
4. Mirella Kleijnen

In Organizational Behavior and Human Resource Management

1. Thijs L. J. Broekhuizen
2. Arvid O. I. Hoffmann
3. Mirella Kleijnen

In Sociology and Political Science

1. Michael Antioco
2. Thijs L. J. Broekhuizen
3. Arvid O. I. Hoffmann
4. Mirella Kleijnen

Citations in the corpus

• Susceptibility to and impact of interpersonal influence in an investment context (2009, background): “In a similar vein, Kleijnen et al. (2005) find that consumers with low selfimage congruence are more susceptible to their surroundings than are consumers with high self-image congruence when adopting service innovations.”
• I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers? (2007, unknown): “Kleijnen et al. (2005) found that consumption situations and contexts affect how self-congruity relates to adoption of innovation by customers.”
• Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation (2010, background): “Image is a highly influential factor, especially with regards to technological innovations ( Kleijnen et al. , 2005”