Uses and Gratifications Theory and E-Consumer Behaviors

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Creating Effective Online Customer Experiences (2018, background): “Informativeness (adapted from Luo 2002) Information obtained from the product page is useful.”
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005, background): “Recently, Luo (2002) explored effects of informativeness, entertainment, and irritation on various on-line consumer behaviors, such as attitude toward the site, Internet usage, and satisfaction.”
Examining WeChat users' motivations, trust, attitudes, and positive word-of-mouth: Evidence from China (2014, methodology): “Referencing the definitions of entertainment, sociality, and information from the previous studies (Chang & Zhu, 2011; Luo, 2002; Park et al., 2009), our research defines entertainment as the extent to which WeChat is fun and entertaining to its users.”
The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes (2012, background): “Furthermore, this sample is relatively homogeneous not only in age (M = 21.8, SD = 1.77) but also in terms of values, life experience, and behaviour as consumers (Colwell, Aung, Kanetkar, & Holden, 2008; Finn, 2005; Luck & Mathews, 2010; Luo, 2002).”