Interactivity and vividness effects on social presence and involvement with a web-based advertisement

By D. Fortin, Ruby Roy Dholakia. 2005

690 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e9b58b8b2ac5b58acc801a59212d9cadc2f5b680

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In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Determinants of FDI in BRICS Countries: A panel analysis (2008, background): “Using 3D product visualisation helps consumers to imagine how a product may look and it gives them more details about the products’ characteristics (Fortin and Dholakia, 2005; Klein, 2003; Shih, 1998).”
Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising (2008, background): “In addition to personal relevance, recent IS research has shown that interactivity does affect perceptions of online advertising [Coyle & Thorson 2001; Fortin & Dholakia 2005; Jiang & Benbasat 2003; Liu & Shrum 2002].”
Engaging customers during a website visit: a model of website customer engagement (2016, background): “…27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 International Journal of Retail & Distribution M anagem ent 16 more reliant on the experiential impact of the visual and immersive stimuli of the site (Fortin and Dholakia, 2005; Kim et al., 2007).”
Effects of Interactivity on Website Involvement and Purchase Intention (2010, background): “Moreover, consumer involvement is well-recognized for its strong capability to predict purchasing behavior (Fortin and Dholakia, 2005; O’Cass, 2000).”
‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (2016, background): “Among the existing media characteristics of computer-mediated environments, interactivity has proven to be one of the most crucial (Eveland, 2003; Fortin & Dholakia, 2005; Ho ﬀ man & Novak, 1996; Liu & Shrum, 2002).”
The impact of virtual, augmented and mixed reality technologies on the customer experience (2019, background): “Different media offer different levels of interactivity and, therefore, the interactivity continuum cannot be categorized as dichotomous (Fortin & Dholakia, 2005).”