Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising

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Smart, useful, scary, creepy: perceptions of online behavioral advertising (2012, background): “However, Campbell and Wright conducted a survey study with 97 participants and a laboratory study with 118 participants in 2008, finding that the personal relevance of ads increased users’ positive attitudes toward repetitive online advertisements [4].”
Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention (2012, background): “Most of the extant research has examined the interactivity of websites [56] or advertising [9], and little attention has been paid to emerging communication tools such as micro-blogging services.”