Broadcasting and Narrowcasting: How Audience Size Affects What People Share

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Unifying the detrimental and beneficial effects of social network site use on self-esteem: a systematic literature review (2019, background): “First, users may think that feedback is not authentic, as there is an inflation of positive communication on SNSs (Barasch & Berger, 2014).”
Evolution of Consumption: A Psychological Ownership Framework (2020, background): “…across product categories, and to new channels such as social media platforms, provides consumers means to more precisely signal authentic and desired identities as well as to accumulate social capital, attention, and future economic gain (Barasch and Berger 2014; Fritze et al. 2020; Kuehn 2016).”
Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence (2016, background): “Overall, this research contributes to the literature on how situational and personal factors influence WOM valence (e.g., Barasch and Berger 2014; De Angelis et al. 2012).”
The role of digital and social media marketing in consumer behavior (2016, background): “Finally, Barasch and Berger [39] examined social transmission behavior when consumers broadcast (to many, e.”
Word of mouth and interpersonal communication: A review and directions for future research (2014, background): “Talking to just one individual rather than a large group increases other focus (Barasch & Berger, 2014), and encourage people to share things that are more useful to their audience.”