探討網路評論對消費者購買意圖影響－涉入的調節角色; The effect of online consumer reviews on consumer purchasing intention: The moderating role of involvement

By 方昱敦, Yuting Fang. 2009

165 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/e8a67399f7fef9c72de2cfc00d206959f5ca7294

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Citations in the corpus

Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth (2015, methodology): “Information quality was measured through a scale used in previous studies in e-WOM (Cheung et al., 2009; Filieri & McLeay, 2014; Park et al., 2007).”
Credibility of online reviews and initial trust (2012, background): “Some proponents claim that online information is higher in credibility than information from other more traditional media (Park et al., 2007; Senecal and Nantel, 2004) because the information is posted by experienced travellers who are considered as credible sources of information (Gretzel et al.,…”
Exploring the adoption and processing of online holiday reviews: A grounded theory approach (2011, background): “This type of product information supports the decision-making process through the provision of indirect product experiences (Park et al., 2007), which in turn offer a first impression of the product before it is actually consumed.”
Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013, methodology): “In addition, we controlled the volume, length, and valence of the product review to make them similar among the four treatment groups [54].”
"Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011, background): “Reviews contain not only valenced statements in the open-ended comments of reviews (D.-H. Park & Kim, 2008), but also arguments to support those valenced statements.”
The influence of online information on investing decisions of reward-based crowdfunding (2017, methodology): “In prior literature, researchers always considered information about production quality and specifications to be in the central route and electronic word-of-mouth cues to be in the peripheral route as they explored the influence of the factors related to the two routes on consumers' final attitudes ”