MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion

By Gita V. Johar, Durairaj Maheswaran, Laura Peracchio. 2006

110 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e7cce965f379c2a2bb8af00e7384f287bd66509e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. C. Fine
2. A. Nairn

In Marketing

1. Maura L. Scott
2. L. Nordgren
3. C. Fine
4. Gergana Y. Nenkov
5. A. Dijksterhuis
6. A. Nairn

In Social Psychology

1. Maura L. Scott
2. Gergana Y. Nenkov
3. L. Nordgren
4. C. Fine
5. A. Dijksterhuis
6. A. Nairn
7. Henk Aarts
8. John A. Bargh

Citations in the corpus

• Who’s messing with my mind? (2008, methodology): “More recently, other approaches from cognitive psychology have been used, such as information processing (Roedder 1981) and social perspective taking (Selman 1980); and, over the past several years, Deborah Roedder John’s (1999) highly influential review of 25 years of children’s consumer socialisat”
• The Gender Gap (2014, unknown): “Subsequent research supporting such implicit effects (e.g., Bornstein, 1989; Janiszewski, 1988, 1990) now appears to be well-documented (Johar, Maheswaran, and Peracchio, 2006).”
• "So cute I could eat it up": : Priming effects of cute products on indulgent consumption (2014, background): “Given the rich evidence of the important impact of implicit processes on consumer behavior (Johar, Maheswaran, and Peracchio 2006), exposure to cute products might have inadvertent negative effects on consumers in domains in which avoiding indulgent consumer behavior is important.”
• The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency (2009, background): “Our findings thus highlight the importance of nonconscious influences on consumer decision making (Bargh 2002; Dijksterhuis et al. 2005; Johar, Maheswaran, and Peracchio 2006).”