Market Orientation and Business Performance
By L. Sin, A. Tse, O. Yau, Jenny S. Y. Lee, Raymond P. M. Chow, Lorett B. Y. Lau. 2000
184 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/e6d9127d8da02ca9062b78377aebef034fdda7f2
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In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type (2005, background): “Both categories of measures have been studied extensively in previous research on strategy and performance in both domestic and international markets (Douglas and Craig 1983; Manu 1992; Sin et al. 2000).”
- Market orientation and performance: a meta‐analysis (2005, unknown): “For example, Sin et al. (2000) found that MO affected sales growth, customer retention, and overall performance; however, it had no impact on ROI or market share for the Chinese firms sampled.”
- Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020, background): “A plethora of studies assert the importance of cultural differences amongst countries, and within specific regions within countries (Lin and Ho, 2009; Sin et al., 2003), in conditioning SMM’s effectiveness in shaping consumers’ behaviour (Barnes et al., 2009; Godey et al., 2016; Khan et al., 2016).”
- The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation (2019, background): “It has been studied in terms of how it affects firm outcomes such as profitability (Baker & Sinkula, 2002), and there is empirical evidence about its positive impact on firm performance (Sin et al., 2000).”
- Entrepreneurship in China (2018, unknown): “…et al. 2006; Su et al. 2015) as well as other factors such as market orientation and inter-firm learning (An et al. 2017; Deshpandé and Farley 2000; Liu et al. 2002, 2003; Sin et al. 2000), organizational learning, innovation, and capability (Jiang and Zhao 2006; Yang et al. 2017; Yu et al. 2013).”
- Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study (2002, unknown): “Theoretically, both Deshpandé and Farley (2000) and Sin et al. (2000) examine the direct relationship between market orientation and performance.”
- Strategic market orientation and business performance (2008, background): “The implementation of the marketing concept of market orientation is one of the major research streams in strategic marketing to be developed during the last decade ( Sin et al. , 2003”