Value-based marketing

By P. Doyle. 2000

235 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e65941a66cefc67215ef1d7aff55041fa0b65e34

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. K. Macky
2. Linda D. Hollebeek
3. Tom Chen
4. R. Rather
5. Jamid Ul Islam
6. Zillur Rahman
7. Cristiana Raquel Lages
8. J. Marbach

In Organizational Behavior and Human Resource Management

1. K. Macky
2. Linda D. Hollebeek
3. Tom Chen
4. R. Rather
5. Chidiebere Ogbonnaya
6. Cristiana Raquel Lages
7. J. Marbach
8. Daniel Nunan

In Strategy and Management

1. Linda D. Hollebeek
2. K. Macky

Citations in the corpus

• Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “…brand equity as the incremental (marginal) value attributable to a branded (vs. unbranded) product, reflecting firm-based brand equity's core financial value, including the value inherent in (in)tangible brand assets and the brand's capacity to build or maintain customer relationships (Doyle 2000).”