Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage

By Ying Huang, P. Huddleston. 2009

127 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dcd65f8dd32343330404dbc641be0697c4531263

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Thomas A. Larsen
2. Geir Sogn-Grundvåg
3. James A. Young

Citations in the corpus

• Product Differentiation with Credence Attributes and Private Labels: The Case of Whitefish in UK Supermarkets (2014, background): “Premium private labels aim to provide consumers with high value-added products often of higher quality than national brands (Huang and Huddleston, 2009).”