A Review of Social Media and Implications for the Sales Process

By J. M. Andzulis, Nikolaos Panagopoulos, Adam Rapp. 2012

451 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e505cae4b2b3dd5f7c980e48a7d98ef20a843166

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Michael T. Krush
2. Raj Agnihotri

In Information Systems and Management

1. Michael T. Krush
2. Raj Agnihotri

In Sociology and Political Science

1. Michael T. Krush
2. Raj Agnihotri

Citations in the corpus

• Social media: Influencing customer satisfaction in B2B sales (2016, background): “For example, Andzulis et al. (2012) offered the theoretical arguments in favor of social media's role in the sales process and urged fellow scholars to offer empirical evidences.”