Consumer Mindfulness and Marketing Implications

By Nelson Oly Ndubisi. 2014

92 citations recorded by the source corpus.

Subfields: Clinical Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e47c0db367064429b10b58fdd0fbbc8ad47be6de

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Eric C. Shiu
2. P. Naudé
3. Zhizhong Jiang
4. Stephan C. Henneberg

In Organizational Behavior and Human Resource Management

1. Eric C. Shiu
2. P. Naudé
3. Zhizhong Jiang
4. Stephan C. Henneberg

Citations in the corpus

• Relationship Quality in Business to Business Relationships—Reviewing the Current Literatures and Proposing a New Measurement Model (2016, background): “Mindfulness is concerned with how individuals or organizations think: “how they gather information, how they perceive the world around them, and whether they are able to change their perspective to reflect the situation at hand” (Ndubisi 2014).”