Effects of advertising-evoked vicarious nostalgia on brand heritage

By Altaf Merchant, Gregory M. Rose. 2013

235 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e457270ac401b5fc3b44adf24cb1f4e3f90a4704

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Lucia Malär
2. Altaf Merchant
3. Sameer Hosany
4. David C. Gilbert

In Marketing

1. Lucia Malär
2. S. Yeh
3. Amélie Guèvremont
4. Florent Girardin
5. Bianca Grohmann
6. P. Valette-Florence
7. Tzung-Cheng Huan
8. F. Morhart

In Social Psychology

1. S. Yeh
2. Lucia Malär
3. P. Valette-Florence
4. Tzung-Cheng Huan
5. F. Morhart

Citations in the corpus

• Brand authenticity: An integrative framework and measurement scale (2013, background): “Conceptual similarities also exist between continuity and brand heritage (Merchant & Rose, 2013; Urde et al., 2007; Wiedmann, Hennigs, Schmidt, &Wuestefeld, 2011), as both refer not only to the brand's history and stability over time, but also the likelihood that it will persist into the future.”
• Nostalgia as travel motivation and its impact on tourists' loyalty (2015, background): “This vicarious nostalgia (Merchant & Rose, 2013) is a romanticized way to view a past without personally experiencing it.”
• Cognitive outcomes of brand heritage: A signaling perspective (2018, background): “One study quantitatively related the role of nostalgia and brand heritage in an advertising context, but did not address how brand heritage works in a broader marketing context (Merchant and Rose, 2013).”