Collective Identity: Group Membership and Self-Conception

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Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media (2017, background): “The established positive influence of corporate brand prestige on consumers’ identification is in line with the social identity theory (Abrams and Hogg, 2004), proposing that individuals are keener to identify with the categories that help them maintain and enhance positive selfesteem.”
Where (who) are collectives in collectivism? Toward conceptual clarification of individualism and collectivism. (2007, result): “…suggesting that individualists could be no less collectivistic than collectivists is consistent with decades of research on social identity (Abrams & Hogg, 2001; Tajfel & Turner, 1979) and ingroup favoritism (Brewer, 1979; Mullen, Brown, & Smith, 1992) that has been conducted almost…”
The ideal self as the driver of intentional change (2006, background): “…Triandis and Goto claimed, our concept of core identity is comprised of “social identity” in group memberships, affiliations, and connections to different social collectives, and “personal identity” often referred to as one’s attitudes, traits, feelings and behavior (Abrams and Hogg, 2001, 2003).”