Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium

By S. Gould, Pola B. Gupta, Sonja Grabner‐Kräuter. 2000

278 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/e212647767904f8caf86ff7da44b42ccc72a987a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. E. V. van Reijmersdal
2. Edith G. Smit
3. Peter C. Neijens
4. Michelle R. Nelson
5. Bartosz W. Wojdynski
6. Sophie C. Boerman
7. Nathaniel J. Evans
8. Jörg Matthes

In Organizational Behavior and Human Resource Management

1. Peter C. Neijens
2. Edith G. Smit
3. Michelle R. Nelson
4. E. V. van Reijmersdal

In Tourism, Leisure and Hospitality Management

1. Peter C. Neijens
2. Edith G. Smit
3. Michelle R. Nelson
4. E. V. van Reijmersdal

Citations in the corpus

• How media factors affect audience responses to brand placement (2010, methodology): “A small number of studies on brand placements have focused on effects on consumer behaviour – for example, in product choice tests (Gould et al. 2000; Law & Braun 2000; Morton & Friedman 2002; Auty & Lewis 2004; Yang & Roskos-Ewoldsen 2007).”
• Recall of Brand Placements in Computer/Video Games (2002, background): “Yet, only recently have academics studied this phenomenon (Babin and Carder, 1996; DeLorme and Reid, 1999; Gould, Gupta, and Grabner-Krauter, 2000; Gupta and Gould, 1997; Karrh, 1998; Nebenzahl and Secunda, 1993; Ong and Meri, 1994).”