The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization

By Naveen Farag Awad, Mayuram S. Krishnan. MIS Q., 2006

1,310 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/94a3987bff95bfbb38a3ac0bc3e435aa7b27492d

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Citations in the corpus

Information disclosure on mobile devices: Re-examining privacy calculus with actual user behavior (2013, neutral): “On the negative side, this blend of features creates exponentially greater privacy risks (Awad and Krishnan, 2006), especially in regard to location-based services (LBS) made possible by the global positioning system (GPS) that are often featured in these devices.”
The Personalization of Conversational Agents in Health Care: Systematic Review (2019, background): “…most of the studies in our review implemented personalization features without being informed by the advancements in other domains of personalization (eg, more automated personalization methods [12,60] or the implications of personalization on privacy, safety, and decision-making [61,62,70]).”
Trust and Privacy Concern Within Social Networking Sites: A Comparison of Facebook and MySpace (2007, background): “Studies have indicated that users will express very strong concerns about privacy of their personal information, but be less than vigilant about safeguarding it (Awad and Krishnan, 2006).”
Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender (2011, background): “Prior studies have investigated the impact of information privacy concerns on users’ intentions to provide information to Web sites [10, 23, 72].”
Privacy in the Digital Age: A Review of Information Privacy Research in Information Systems (2011, methodology): “Of note, when using secondary data, researchers have sometimes controlled for privacy concerns instead of measuring them with one of the two instruments described above (Awad and Krishnan 2006; Culnan 1993).”
Personalized ads on Facebook: An effective marketing tool for online marketers (2017, background): “…researchers have attempted to investigate the impact of personalized ads in traditional media (Baek and Morimoto, 2012; Yu and Cude, 2009), website (Awad and Krishnan, 2006; Bleier and Eisenbeiss, 2015; Ho and Bodoff, 2014), or mobile (Kim and Han, 2014; Xu, 2006), little has been made to examine…”
An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns (2008, background): “The personalization-privacy paradox (Awad and Krishnan, 2006) suggests that customers need to give up some of their personal information in order to receive personalized services (Culnan and Armstrong, 1999; Andrade et al.”
Location information disclosure in location-based social network services: Privacy calculus, benefit structure, and gender differences (2015, background): “…on the privacy issue raised by the self-disclosure behavior in a variety of research contexts (Ngai, Tao, & Moon, 2015), such as e-commerce (e.g., Awad & Krishnan, 2006; Xu, Teo, Tan, & Agarwal, 2009), e-health (e.g., Anderson & Agarwal, 2011; Angst & Agarwal, 2009), and social networking sites…”