Diffusion and success factors of mobile marketing

By Arno Scharl, Astrid Dickinger, Jamie Murphy. Electronic Commerce Research and Applications, 2005

571 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ae072a26ac315fa8eb893d09720a6fc6e199bac3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. R. Danish
2. S. Sair
3. Timothy Hyungsoo Jung

In Sociology and Political Science

1. R. Danish
2. S. Sair
3. Timothy Hyungsoo Jung

Citations in the corpus

• Modeling users’ acceptance of mobile services (2012, background): “Scharl et al. examining the success factors of mobile marketing referred again to personalization as an influential factor [59].”