Who's Tops in Corporate Reputation?
By C. Fombrun, Naomi A. Gardberg. 2000
197 citations recorded by the source corpus.
Subfields: Marketing, Political Science and International Relations, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/da057b370ab87519be48ee9daf5866fceeeecf7b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- João Maurício Gama Boaventura
- S. R. Barakat
- Suaini Othman
- Sung-Un Yang
- Jose Afonso Mazzon
- Minjung Sung
- Roshayani Arshad
- Giuliana Isabella
In Political Science and International Relations
In Strategy and Management
- Minjung Sung
- F. Darus
- João Maurício Gama Boaventura
- S. R. Barakat
- Suaini Othman
- Sung-Un Yang
- Jose Afonso Mazzon
- Roshayani Arshad
Citations in the corpus
- The influence of corporate social responsibility on employee satisfaction (2016, background): “Organizational image refers to a body of experiences, impressions, beliefs, feelings, and knowledge that one has about an organization (Arendt and Brettel, 2010), and it is often used by stakeholders as a basis for decision-making vis-à-vis their interactions with the company (Fombrun and Gardberg, ”
- Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008, methodology): “Third, modifying some of Fombrun and Gardberg's ( 2000 ) reputation quotient measures, university reputation was measured using the following five items: (a) This university puts student care as the top priority; (b) this university looks like a university with strong prospects for future growth; (c”
- The influence of coercive isomorphism on corporate social responsibility reporting and reputation (2011, background): “Past studies concur that CSR reporting plays an important role in today's business environment as it can contribute to corporate reputation ( Fombrun and Gardberg, 2000”