Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions

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The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions (2007, background): “Two studies (Andrews, Burton, and Netemeyer 2000; Andrews et al. 1998) found that objective nutrition knowledge improves the accuracy of some nutrition evaluations but does not significantly reduce erroneous inferences across nutrients or the effectiveness of objective nutrient information in reduci”
On the dangers of pulling a fast one: Advertisement disclaimer speed, brand trust, and purchase intention (2012, background): “Whereas past research has focused on the effectiveness of different disclaimer content for modifying consumer judgments (e.g., Andrews et al. 2000), the present findings highlight the importance of content-irrelevant features of disclaimers by examining how disclaimer speed affects purchase…”
The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts (2014, background): “Research suggests that this prior online experience make consumers more wary to deceptive practices (Andrews et al. 2000; Barone et al. 2004; Xie and Boush 2011).”