Thinking green, buying green? Drivers of pro-environmental purchasing behavior

By Andrea K. Moser. 2015

578 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/d623ae1ca25c46e1d189ee24f08a1b71dc431813

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016, background): “Furthermore, perceived behavioral control has been associated with purchase intention in green hotels [57,73], organic foods [80,81], and green products [82].”
Dynamics of environmental consciousness and green purchase behaviour: an empirical study (2017, background): “Moser (2015) through his study obtained a surprising outcome that GPA did not influence GPB, and instead, willingness to pay was a stronger predictor of GPB.”
Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior (2017, background): “Hence, an understanding of how this gap can be reduced is important (Gupta &Ogden, 2009;Moser, 2015; Park & Lee, 2014).”
Green Hotel Selection of Chinese Consumers: A Planned Behavior Perspective (2018, background): “A number of studies have demonstrated that green purchase intention is positively influenced by perceived behavioral control in various research contexts (Albayrak, Aksoy, & Caber, 2013; Chan & Tsang, 2011; Chen & Tung, 2014; Han et al., 2010; Moser, 2015; Paul et al., 2016; Zhou et al., 2013).”
Using descriptive norm appeals effectively to promote green behavior (2018, background): “…information or environmental consciousness or because of the well-documented “attitude–behavior gap” (Grimmer & Miles, 2017; Kollmuss & Agyeman, 2002; Moser, 2015; Shaw, McMaster, & Newholm, 2016), advertisers that want to activate descriptive norms to encourage such behaviors may face…”
Predicting green product consumption using theory of planned behavior and reasoned action (2016, background): “…contexts, such as recycling (Taylor and Todd, 1995), conservation (Albayrak et al., 2013), green hotels (Han et al., 2010; Chen and Tung, 2014; Teng et al., 2014; Chang et al., 2014), organic foods (Thøgersen, 2007; Tarkiainen and Sundqvist, 2005), and green products in general (Moser, 2015).”
Understanding consumers’ intention to use plastic bags: using an extended theory of planned behaviour model (2017, result): “Previous studies have demonstrated that PBC has a significant positive effect on behaviour intention (Teng et al. 2014; Moser 2015).”