Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction

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Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017, background): “…emphasis has been placed in previous research on the importance of entertainment technology for soliciting consumers to engage in more purchases (Soderlund and Julander, 2009), while stressing the higher degree to which consumers perceive the value of enjoyment in the virtual store than in the…”
The effects of nonverbal communication of employees in the family restaurant upon customers’ emotional responses and customer satisfaction (2011, background): “As physical attractiveness of employees, which is perceived by customers, is closely related to customer satisfaction of services, companies tend to favor better-looking employees (Koernig and Page, 2002; Söderlund and Julander, 2009).”
Human factors in retail environments: a review (2012, background): “Physical attractiveness is the appraisal of dress and the undressed body, which are perceived to be aesthetically pleasing or beautiful (Söderlund and Julander, 2009).”