Adolescents’ brand sensitivity in apparel: influence of three socialization agents
By Marie J. Lachance, P. Beaudoin, J. Robitaille. 2003
230 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Museology
View Paper: https://www.semanticscholar.org/paper/d13a5f1cb4f8e9159c2a10e3fcff8f5654773519
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In Experimental and Cognitive Psychology
In Marketing
- E. V. van Reijmersdal
- Liselot Hudders
- Esther Rozendaal
- Veroline Cauberghe
- S. De Jans
- Moniek Buijzen
- N. Slot
- Iain Macrury
Citations in the corpus
- How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “Lachance, Beaudoin, and Robitaille (2003) showed that peer influence was more important than parental influence in adolescents’ (ages 11 to 18) consumer socialization process.”
- The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption (2012, background): “As apparel is a public luxury, peer influence could play a major role in purchase decisions (Lachance et al., 2003).”
- Children's Responses to Advertising in Social Games (2013, background): “…influence of peers on young people’s shopping behavior (e.g., Mangleburg, Doney, and Bristol 2004; Meyer and Anderson 2000), brand preferences (e.g., Lachance, Beaudoin, and Robitaille 2003; Nelson and McLeod 2005), as well as general advertising attitudes (Boush, Friestad, and Rose 1994;…”
- Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender (2017, unknown): “For example, in selecting brands of fashion apparels, adolescents show higher preferences to approval from peers rather than from parents (Lachance, Beaudoin, & Robitaille, 2003).”
- Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness (2014, background): “BCO often has been employed in research studies to explain the consumer socialization process (LaChance et al., 2003; Shim et al., 1995) and identify consumer traits that relate to expressions of self-concepts (Sirgy, 1982).”