Brand misconduct: Consequences on consumer–brand relationships

By F. Huber, K. Vollhardt, Isabel Matthes, Johannes Vogel. 2010

213 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d04562b62a20c685125e846e5985a1b4985dcf3b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Mehmet Mehmetoglu

In Marketing

1. M. Engen
2. J. M. Batista-Foguet
3. J. Singh
4. O. Iglesias
5. Mehmet Mehmetoglu
6. Choong‐Ki Lee

In Organizational Behavior and Human Resource Management

1. M. Engen
2. J. M. Batista-Foguet
3. J. Singh
4. O. Iglesias
5. Mehmet Mehmetoglu
6. Choong‐Ki Lee

Citations in the corpus

• Pine and Gilmore's Concept of Experience Economy and Its Dimensions: An Empirical Examination in Tourism (2011, background): “Appealing to customers in a personal way through the senses is indeed the main characteristic of Jensen’s (1999) Dream Society, which is a result of a transformation from a materially defined market to a post-materialistic one in which emotions will play a central role.”
• Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty (2012, background): “Huber et al. (2010) state that brand misconduct has negative consequences for customer-brand relationship, one of them being a negative impact on purchase intention.”