Brand New Justice: The Upside of Global Branding

By S. Anholt. 2003

205 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The role and challenges of country branding in transition countries: The Central and Eastern European experience (2007, background): “Country branding can boost self-confi dence ( Anholt, 2003: 108 ) and can be an expression of being proud of the achievements of transition : Transitional countries can have little confi dence and often view themselves in a negative or pessimistic way, especially at the beginning of transition.”
The determinants and measurement of a country brand: the country brand strength index (2010, background): “The Anholt (2003) study ranked the US No. 10 and the Pew Global Attitudes Project (2006) showed a steady decline in the image of the US.”
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries (2008, background): “…that young consumers seeking to better their economic position and that of their country are likely to embrace brands as a discourse of power and to believe that buying global brands enables them to participate in that global arena by empowering their own local companies and nations (Anholt 2003).”