Advancing the ‘Base of the Pyramid’ Debate

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The institutional context of poverty: State fragility as a predictor of cross‐national variation in commercial microfinance lending (2014, methodology): “We thus followed Kutner et al.’s (2005) recommendation to mean-center”
Integrated approach to understanding consumer behavior at bottom of pyramid (2008, background): “Other criticisms are that increasing consumption is not necessarily sustainable; that such ideas are western and MNC oriented (Landrum, 2007).”